7 Ways To Get More Traffic To Your Blog Using Pinterest

7 Ways To Use Pinterest To Get More Traffic To Your Blog
*This blog post contains affiliate links.

When it comes to getting started on Pinterest, you really want to start off on the right foot. If you are a blogger who is serious about creating a business, Pinterest is a great resource for getting more traffic. A lot of people, myself included turn to Pinterest in order to find content. Recipes, DIY, home decor ideas, hair styles are just a few topics people search for. It is a lot appealing to search on Pinterest because it is so visual. It does take some time and learning to get traffic to your blog using Pinterest.

Here are 7 ways you can optimize your presence on Pinterest to get more traffic to your blog.

Get a Pinterest Business Account

When you set your Pinterest account to a business account, you are opening up your account to so much more. There is no additional cost to upgrade your current account to a business account. When you have a Pinterest Business account, you are able to view analytics on your pins. You also have access to Rich pins which allow you to add more information within your pin. This helps your pins become more easily searchable. Another feature of having a Pinterest business account is Promoted pins. You can get more traffic to your pins by setting up as a promoted pin.

Confirming Your Website For Pinterest

Part of optimizing your Pinterest account is confirming your website. When you do this you are letting Pinterest know you own this site and will be able to see what people are saving from your website.
You can either confirm your site by adding a code provided to your site as instructed, or if you use WordPress you can use a plugin to easily add the code.

Optimize Your Profile

When it comes to your profile on Pinterest, you want to have any and every opportunity to be found, as well as appear helpful to whoever sees your profile.

Here are the fields in your profile:
pinterestprofile-screenshot

If you are an online business, you don’t necessarily have to add your location, unless you want to!

Creating Pinterest Boards Relevant To Your Content

Once you have confirmed your website on Pinterest, you can start creating boards. You should create boards that are relevant to your content. Go to your blog and see what categories you write about and you can create your boards based on that. A good rule of thumb is to create 10 boards to start. Call your very first one the name of your blog. The next boards can be based off your blog content categories.

Example for board names:

  • Being More Social – Social Media Tips
  • Productivity for Busy Working Moms
  • Quick and Easy Weeknight Recipes

Create Pinnable Images For Your Posts

Have you noticed when you go on Pinterest and browse around for a certain topic, you see a bunch of pins with images with huge letters of the title of the blog post?

Here are some examples I’ve created below:

3-tools-for-managing-your-social-media-presenceFiguring Out The Best Social Media Platforms To Focus Onthe-importance-of-optimizing-your-social-media-profiles

When seeing these types of pins, I am able to see what the post is about clearly. The way the pin is styled gives me enough information to decide whether I want to pin or click on the post to read more.

How do you create these pinnable images? A great tool that is really easy to use is Canva. It is a web based application where you can create custom images with supplied backgrounds, shapes, templates and fonts. As a graphic designer who’s used Photoshop and Illustrator, Canva is really user friendly. I don’t even have to open those huge and clunky applications anymore. You can even choose the Pinterest image template to create your pinnable image. It has the size ready for you!

If you want to edit images such as resizing them, you can use a tool called PicMonkey. This web based application is user friendly too and it can do pretty much the same things as Photoshop!

Ideally, you want to stick to your brand colors, and use images that would stand out. Use large text to promote the title of your blog post, as well as include your blog address at the bottom of the image.

Join Pinterest Group Boards

What are Pinterest group boards? They are boards that are created for a bunch of people to contribute to. The benefit of contributing to a group board is getting your content out to different relevant boards. The more boards your content are on, the more potential traffic you’ll get to your blog.

Check out PinGroupie for relevant boards

Search on Pinterest for blog posts about Pinterest group boards related to your niche

Facebook groups – Some groups provide promotion days where people may share links to their group boards. You can search for groups that start with the keyword ‘Pinterest’ and see what comes up.

Setting Up A Weekly Pinning Schedule

Once you have your boards set up and content ready with images, you can start pinning! A good rule is to have 15-20 pins to each board to start. Pin all of your content to the boards that are relevant to the board names. Then, pin other people’s pins that are relevant to the board name. That way, you have a good mix of pins that are yours and others.

I have a couple boards where it is just my own posts, and that is okay too. It’s also a good way to organize all your content in one place, so you can definitely do that too.

What to Pin?

A good rule of thumb is to go through your top posts in Google Analytics and pin those posts as much as possible. Pin them in different relevant group boards and on any relevant boards that you have created on your profile.

Go to your Google Analytics account  – Behavior > Site Content > All Pages to see all your top visited pages and blog posts.

Pinterest Tools

Tailwind is a Pinterest tool that allows you to schedule multiple pins at once. On Pinterest you can only pin one at a time. You can use this tool to pin your content to the multiple group boards.

Tailwind can be a bit complicated at first, but once you start using it, it is really easy to use.

Tailwind Dashboard

Some other Pinterest scheduling tools include:

Buffer
Boardbooster

I’ve created a checklist and worksheet to help you get organized and started. You can download it below! Let me know if you have any questions, I’d love to help you get started on Pinterest the right way!

Get Your Free Pinterest Checklist & Worksheet

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Download the free Getting Started On Pinterest The Smart Way checklist and worksheet to make sure you are optimizing your profile and starting your presence on Pinterest the right way!

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*This blog post contains affiliate links. If you go through my affiliate link and join any of these tools I may get a commission at no extra cost to you! Thank you for your support.

3 Tools For Managing Your Social Media Presence

3-tools-for-managing-your-social-media-presence

When it comes to managing your social media, there are so many ways to go about it. You can go to each social media platform and post within there, but in the grand scheme of it all, it really is an inefficient way of doing this. But, let’s take a step back first and think about why we are trying to use social media in the first place.

Got Goals?

First, you should always have a main goal. Are you trying to get more clients, sell a product or get customers to your store? Many businesses use content to show their expertise in order to get people interested in them. But when it comes to sharing on social media it’s not just your about sharing your content, but other people’s content that are related to your business or blog’s niche. A good social media presence shares the love by sharing other’s content.  This is also a good way to network and support each other.

Social Media Platforms & Your Audience

Second, figure out what social media platforms you will be using in order to promote that content to your audience, and make sure that platform is where your target audience is. You can check out my post about figuring out the best social media platforms to focus on so you can efficiently promote your business. It is so important to know where your target audience is hanging out on social media so you can get your content out to them, and have them interact with that content as well.

Curating Content

Once you figure out which social media platforms you will be using, the next step is to figure out the content you will be sharing on those platforms. You may find some days you have a lot of content you’d like to share, but you really have to be strategic when it comes to sharing your content. You want to post when your audience is likely to be there to see your content.

3 Great Social Media Tools for Scheduling and Curation

Here are some tools to help you manage your posts across different platforms, as well as where you can find content to share.

1. Buffer is my favorite tool for scheduling my content on social media. They really make it so easy for you to be able to post your content, as there are plugins you can integrate in Facebook, Twitter and on your browser. If you see a post you want to share, like on a blog, you can use the browser extension to easily schedule it or post to your social media account of choice. Buffer also analyzes the best times to post based on how many times you want to post. The tool is free to use, but gives you a bit of limitations. If you upgrade, you can link up more social media accounts and schedule more posts. It is $10 a month for the Awesome plan.

Bufferapp

2. Postplanner is a very interesting content curation tool that I recently discovered. You can curate content that is proven to get you interaction and reach, which is something you want if you are trying to grow your online presence. It is very Facebook heavy, although you are able to link your Twitter account and Pinterest account. You can schedule content right into Postplanner, which makes life so much easier.  The lowest tier plan called LOVE is $11 a month.

Post Planner

3. Tailwind is a tool that is highly recommended by bloggers. It is an amazing tool that allows you to pin easily to Pinterest at a fast rate. There is a strategy behind using Tailwind which basically is that the more you pin your content to relevant boards on Pinterest, the more potential traffic you can get to your blog. Tailwind has a learning curve to it, but once you learn it, you will be hooked on how powerful it can be to get more traffic to your blog! It is currently $15/month to pin up to 400 pins a month, analytics and the impact of your pins to name a few features.

tailwind

These tools provide free trials so you can try them out, but to get the full features you have to sign up and pay monthly (or yearly to save). They are not too expensive to use if you are serious about growing your social media presence, not to mention more traffic to your blog!  Which of these tools would you try out? If you are already using them, how is it helping you?

 

Note: The links above do contain affiliate links. This means if you click through and sign up through my link, I will get a small commission, at no extra cost to you. Thanks for the support!

Facebook Pages Manager Updates & Shopping On Instagram

Facebook Pages Manager and Shoppable Instagram

Social media is always changing and improving, which is why it is important to make sure you are constantly keeping up with any new features or changes happening on the platforms we are using to promote our business. By knowing these things, you can figure out how you can use them to promote your business on social media!

Here are some interesting features that are happening on Facebook and Instagram!

 

Managing Facebook, Instagram and Messenger in One Place

Facebook has made it easier to manage your business page in one place. You will be able to manage your page content, Instagram and Messenger in one app, eliminating having to go back and forth to each individual app. You will be able to respond to comments on posts, reviews, messages and Instagram comments by going tapping on the content you want to answer.

The messenger feature also provides you with the ability to view a user’s public profile that you are communicating with, along with any previous interactions with them. Pretty useful, I think!

Facebook Page Manager Update

The Ability To Shop From An Instagram Post

Instagram is a great place to share photos to friends and family, but businesses can use Instagram to promote their products. Since there are no links within an Instagram post, we often have to rely on either using ads or direct a user to click on a profile link. Instagram has been testing this ‘shoppable’ feature on select brands like Kate Spade, Jack Threads and Warby Parker.

Basically you’ll be able to click on a product on Instagram, learn a bit more about it before going to the e-commerce site to purchase.

From the Instagram Business blog – “Knowing that Instagrammers are open to discovery on the platform, and that people take time to better understand the products they’re interested in, this test gives our community valuable steps along their shopping journey before they make a purchase.”

This feature will open up so much more opportunity to businesses as they can highlight their products in a more strategic way.

Shopping on Instagram

So what do you think about these new features on Facebook and Instagram? How do you think using these for your business could help?

4 Tools That Create Quality Social Media Images Fast

4-tools-that-create-quality

Creating graphics to promote your content on your blog or website has now become part of the process. When writing your content, whether it be a blog post or graphic to engage your audience, you always have to think about how you can stand out in the sea of posts in your audience’s news feed.

You really cannot just post your content on platforms like Twitter or Facebook without including an image. This especially holds true on the social platform Pinterest, which is another great way to get traffic to your blog or website.

Enter what is called social media images!

These images help your content stand out and is a huge driver to getting someone interested in clicking and learning more about the content. The problem that a lot of content creators have is designing these graphics. Since we are all not graphic designers, there are ways to create these social media images without having to be a designer that uses programs like Photoshop. The best part is that they are easy to use, so you can quickly get your blog post out in the open.

Canva – Great for Creating New Social Media Graphics Easily

canva-example

Canva has become a great tool for me, because it is just so easy! Before Canva, I used Photoshop, and it took me a while to edit an image, only because the program eats up a lot of space and my computer is older. With Canva, I can bring all of my designs into the web based application and do all my edits in there very easily.

Canva even provides you with the sizes that would be best to use on Facebook, Twitter, Instagram and Pinterest. Canva in my opinion is my top pick just because you can do a lot more than just social media images, and the options for fonts, colors and photos are just so great. It really  can make your social media images look classy or fun.

PicMonkey – Great for Editing Your Photos on the Web

picmonkey-example

I personally haven’t played much in PicMonkey, but it is a great alternative to Photoshop, if you aren’t familiar with it at all. It is very user friendly, and you can brighten, sharpen, crop, add filters and even add little graphics into your photos. This is definitely a tool I can see myself using to play around with photos I take to enhance them even more!

Over – Easy To Use App For Editing Photos On The Go

over-example

Over is an app that you can download on your iPhone or Android. You can add text over your existing photos to create quote images for Instagram, Twitter or Facebook. I have even used it to create thumbnails on my YouTube videos! It is simple to use, and as someone who has no patience for complicated apps, this is definitely a user friendly interface, so it is easy to get the hang of it fast.

Wordswag – Easy To Use App For Creating Quote or Word Heavy Graphics

word swag example

Wordswag is another app you can download on the iPhone and Android. It is mainly used to overlay text over images. This is a great app for creating quote images and photos with captions on top of it. You can easily become inspired and even use a quote they provide and make it your own! You can quickly create an image you can share on Instagram, Facebook, Twitter and Pinterest, quickly and it looks pretty too!

Have you used these tools? If so, what do you think of them? If you’ve never used any of these tools, which of the 4 stand out to you? I’d love to see what you’ve created if you do try one of these tools!

4 Tools That Create Quality Social Media Images Fast

 

Figuring Out The Best Social Media Platform To Focus On

Figuring Out The Best Social Media Platforms To Focus On

As a business, being on social media is so important, as a lot of your potential customers or clients are on the internet every single day looking for ways to make their business or lives better!

There are many social media platforms out there, and it could be overwhelming to be on all of them. That is why it is best to focus time on the best social media platform to focus on first.

Once you figure out the platform you want to focus time on, you can work on creating content there and figure out the best ways to optimize your profile!

The Platform You Choose May Depend On Your Type of Business

Based on your business, figure out which platform would be the best in promoting your business. Here are a few suggestions.

  • If you are a restaurant, it would benefit being on a social media platform that allows you to post photos and add updates.
  • If you’re a service based business, it may be best to be on a platform where you can easily network with potential customers.
  • If you’re a creative based business, it may be best to be on a platform where you are able to post photos of your projects.

What Are The Most Popular Social Media Platforms?

  • Instagram is best for businesses who want to show photos of inside their businesses and what they physically offer.
  • Facebook is best for businesses who have a lot to say and show. Facebook allows you to post photos, videos and post updates.
  • Twitter is best for businesses who have a lot to say on their website (and will link to), as well as post short videos and photos.
  • LinkedIn is best for businesses who want to directly contact and network with potential customers.

How To Choose The Best Social Media Platform

It may be overwhelming to have a profile on all the popular platforms, so it is best to pick the platform that you feel most comfortable with first. Once you figure that out, you can then really figure out how to best optimize your time using that platform.

Creating Your Social Media Plan

Having a plan for social media is so important, as it helps you keep organized. You will want to lay out your content based on your service offerings and the actual content you have available relating to your business. Creating this plan in advance will help you figure out when to post this content and make sure you are doing it consistently.

What social media platform do you enjoy using at the moment, and what platform do you find interesting but haven’t fully explored yet?

The Importance of Optimizing Your Social Media Profiles

the-importance-of-optimizing-your-social-media-profiles

Having an optimized presence on social media is so important as a business owner. The worst thing a potential customer can do is find your business on either Facebook, Instagram or Twitter and see you haven’t posted in a long time. This tells them that the business has a poor presence online, which for most users that are savvy internet users can make or break their decision to use that business for their services. That is why having an optimized social media presence is so important!

Here are 3 things to keep in mind when it comes to optimizing your social media profiles.

Know Your Target Audience

It all comes down to who you are targeting your services to and knowing where they go to get their information. If you know that your target audience is a 25 year old, they are likely social media savvy. They are likely to use Facebook, Instagram, Twitter or Yelp (if you’re a brick and mortar business) to get more information on your business. You want to make sure that you update often, and are responsive to questions they ask on your social media profiles.

Make Yourself Super Easy To Contact

Majority of people who have and use a smartphone will typically have access to their email and use social media apps. The idea of being able to send a quick question via email or through Facebook is appealing because they can get answers right away through their phone. The best platforms to answer customers (or potential customers) are Twitter and Facebook. More and more businesses are even using Facebook messenger to communicate with people about their businesses.

Keeping Your Profiles Up To Date

As a business, having an active social media presence matters a lot to your audience. It is a way to constantly keep your business top of mind. You can do this by posting updates about your business, create interesting and useful blog posts, and questions to keep your audience engaged in conversation. Having a content schedule for your social media profiles is a great way to make sure you are keeping your accounts top of mind and up to date for your customers/potential customers.

Making sure your social media presence is optimized will not only show you are active on social media, but you are willing to be helpful to your audience in a timely manner.

How is your social media presence? Do you believe that it needs more love and attention? Or do you think you have a good handle on it?