When it comes to getting started on Pinterest, you really want to start off on the right foot. If you are a blogger who is serious about creating a business, Pinterest is a great resource for getting more traffic. A lot of people, myself included turn to Pinterest in order to find content. Recipes, DIY, home decor ideas, hair styles are just a few topics people search for. It is a lot appealing to search on Pinterest because it is so visual. It does take some time and learning to get traffic to your blog using Pinterest.
Here are 7 ways you can optimize your presence on Pinterest to get more traffic to your blog.
Get a Pinterest Business Account
When you set your Pinterest account to a business account, you are opening up your account to so much more. There is no additional cost to upgrade your current account to a business account. When you have a Pinterest Business account, you are able to view analytics on your pins. You also have access to Rich pins which allow you to add more information within your pin. This helps your pins become more easily searchable. Another feature of having a Pinterest business account is Promoted pins. You can get more traffic to your pins by setting up as a promoted pin.
Confirming Your Website For Pinterest
Part of optimizing your Pinterest account is confirming your website. When you do this you are letting Pinterest know you own this site and will be able to see what people are saving from your website.
You can either confirm your site by adding a code provided to your site as instructed, or if you use WordPress you can use a plugin to easily add the code.
Optimize Your Profile
When it comes to your profile on Pinterest, you want to have any and every opportunity to be found, as well as appear helpful to whoever sees your profile.
Here are the fields in your profile:
If you are an online business, you don’t necessarily have to add your location, unless you want to!
Creating Pinterest Boards Relevant To Your Content
Once you have confirmed your website on Pinterest, you can start creating boards. You should create boards that are relevant to your content. Go to your blog and see what categories you write about and you can create your boards based on that. A good rule of thumb is to create 10 boards to start. Call your very first one the name of your blog. The next boards can be based off your blog content categories.
Example for board names:
- Being More Social – Social Media Tips
- Productivity for Busy Working Moms
- Quick and Easy Weeknight Recipes
Create Pinnable Images For Your Posts
Have you noticed when you go on Pinterest and browse around for a certain topic, you see a bunch of pins with images with huge letters of the title of the blog post?
Here are some examples I’ve created below:
When seeing these types of pins, I am able to see what the post is about clearly. The way the pin is styled gives me enough information to decide whether I want to pin or click on the post to read more.
How do you create these pinnable images? A great tool that is really easy to use is Canva. It is a web based application where you can create custom images with supplied backgrounds, shapes, templates and fonts. As a graphic designer who’s used Photoshop and Illustrator, Canva is really user friendly. I don’t even have to open those huge and clunky applications anymore. You can even choose the Pinterest image template to create your pinnable image. It has the size ready for you!
If you want to edit images such as resizing them, you can use a tool called PicMonkey. This web based application is user friendly too and it can do pretty much the same things as Photoshop!
Ideally, you want to stick to your brand colors, and use images that would stand out. Use large text to promote the title of your blog post, as well as include your blog address at the bottom of the image.
Join Pinterest Group Boards
What are Pinterest group boards? They are boards that are created for a bunch of people to contribute to. The benefit of contributing to a group board is getting your content out to different relevant boards. The more boards your content are on, the more potential traffic you’ll get to your blog.
Check out PinGroupie for relevant boards
Search on Pinterest for blog posts about Pinterest group boards related to your niche
Facebook groups – Some groups provide promotion days where people may share links to their group boards. You can search for groups that start with the keyword ‘Pinterest’ and see what comes up.
Setting Up A Weekly Pinning Schedule
Once you have your boards set up and content ready with images, you can start pinning! A good rule is to have 15-20 pins to each board to start. Pin all of your content to the boards that are relevant to the board names. Then, pin other people’s pins that are relevant to the board name. That way, you have a good mix of pins that are yours and others.
I have a couple boards where it is just my own posts, and that is okay too. It’s also a good way to organize all your content in one place, so you can definitely do that too.
What to Pin?
A good rule of thumb is to go through your top posts in Google Analytics and pin those posts as much as possible. Pin them in different relevant group boards and on any relevant boards that you have created on your profile.
Go to your Google Analytics account – Behavior > Site Content > All Pages to see all your top visited pages and blog posts.
Tailwind is a Pinterest tool that allows you to schedule multiple pins at once. On Pinterest you can only pin one at a time. You can use this tool to pin your content to the multiple group boards.
Tailwind can be a bit complicated at first, but once you start using it, it is really easy to use.
Some other Pinterest scheduling tools include: