Figuring Out The Best Social Media Platform To Focus On

Figuring Out The Best Social Media Platforms To Focus On

As a business, being on social media is so important, as a lot of your potential customers or clients are on the internet every single day looking for ways to make their business or lives better!

There are many social media platforms out there, and it could be overwhelming to be on all of them. That is why it is best to focus time on the best social media platform to focus on first.

Once you figure out the platform you want to focus time on, you can work on creating content there and figure out the best ways to optimize your profile!

The Platform You Choose May Depend On Your Type of Business

Based on your business, figure out which platform would be the best in promoting your business. Here are a few suggestions.

  • If you are a restaurant, it would benefit being on a social media platform that allows you to post photos and add updates.
  • If you’re a service based business, it may be best to be on a platform where you can easily network with potential customers.
  • If you’re a creative based business, it may be best to be on a platform where you are able to post photos of your projects.

What Are The Most Popular Social Media Platforms?

  • Instagram is best for businesses who want to show photos of inside their businesses and what they physically offer.
  • Facebook is best for businesses who have a lot to say and show. Facebook allows you to post photos, videos and post updates.
  • Twitter is best for businesses who have a lot to say on their website (and will link to), as well as post short videos and photos.
  • LinkedIn is best for businesses who want to directly contact and network with potential customers.

How To Choose The Best Social Media Platform

It may be overwhelming to have a profile on all the popular platforms, so it is best to pick the platform that you feel most comfortable with first. Once you figure that out, you can then really figure out how to best optimize your time using that platform.

Creating Your Social Media Plan

Having a plan for social media is so important, as it helps you keep organized. You will want to lay out your content based on your service offerings and the actual content you have available relating to your business. Creating this plan in advance will help you figure out when to post this content and make sure you are doing it consistently.

What social media platform do you enjoy using at the moment, and what platform do you find interesting but haven’t fully explored yet?

The Importance of Optimizing Your Social Media Profiles


Having an optimized presence on social media is so important as a business owner. The worst thing a potential customer can do is find your business on either Facebook, Instagram or Twitter and see you haven’t posted in a long time. This tells them that the business has a poor presence online, which for most users that are savvy internet users can make or break their decision to use that business for their services. That is why having an optimized social media presence is so important!

Here are 3 things to keep in mind when it comes to optimizing your social media profiles.

Know Your Target Audience

It all comes down to who you are targeting your services to and knowing where they go to get their information. If you know that your target audience is a 25 year old, they are likely social media savvy. They are likely to use Facebook, Instagram, Twitter or Yelp (if you’re a brick and mortar business) to get more information on your business. You want to make sure that you update often, and are responsive to questions they ask on your social media profiles.

Make Yourself Super Easy To Contact

Majority of people who have and use a smartphone will typically have access to their email and use social media apps. The idea of being able to send a quick question via email or through Facebook is appealing because they can get answers right away through their phone. The best platforms to answer customers (or potential customers) are Twitter and Facebook. More and more businesses are even using Facebook messenger to communicate with people about their businesses.

Keeping Your Profiles Up To Date

As a business, having an active social media presence matters a lot to your audience. It is a way to constantly keep your business top of mind. You can do this by posting updates about your business, create interesting and useful blog posts, and questions to keep your audience engaged in conversation. Having a content schedule for your social media profiles is a great way to make sure you are keeping your accounts top of mind and up to date for your customers/potential customers.

Making sure your social media presence is optimized will not only show you are active on social media, but you are willing to be helpful to your audience in a timely manner.

How is your social media presence? Do you believe that it needs more love and attention? Or do you think you have a good handle on it?

4 Reasons Why You Should Use Facebook Ads To Promote Your Business

4 Reasons Why You Should Use Facebook Ads To Promote Your Business

More than one billion people are actively using Facebook. That’s quite a lot of people, right?

There are many reasons why people use Facebook. These reasons include:

  • Keeping in touch with friends and family
  • Reading news, articles and blogs
  • Following businesses they love

It’s a lot more sophisticated from its beginnings, when only college users were just poking each other and posting updates about what they were thinking.

Knowing there are that many people actively using Facebook, there is a place for your business to be seen and heard. A business is able to have a Facebook page where they can share information about their business, post photos and updates. Only those who follow the page are only able to see these updates in their feed. How can you get more people to notice your page?

The best way to do this is through Facebook advertising.

While there are many layers to use Facebook advertising, this post is about why you would want to get started using Facebook ads for your business.

Reason #1 – You can reach a specific audience to get the best targeted visibility.

How? Basically, Facebook allows you to target by area, interest, gender, and age. You’re able to reach people who like similar pages that are similar to your business. That is the best way think about who you can target to your ad.

Reason #2 – Through Facebook ads, it won’t get lost in the newsfeed as your posts can.

Since you are paying to get more visibility, your ad, is shown in the form of a post. The best way to leverage this is to have eye catching graphics and copy. It is also good to create a few different variations of your ad to see which ad resonates better with your audience.

Reason #3 – You can reach people on your email list on Facebook.

If you have an email list, you are able to upload that list onto Facebook and create a custom audience, where you can target those who have a Facebook account. That way, they already know about your business, and are more likely to be interested in what you are offering, or what you have to say.

Reason #4 – User information Facebook has can be used to your advantage.

By creating a Lead Ad, you can promote acquisitions to your email list, or an offer you are providing. Once they click on the ad, it will take the user to a pre-populated form with the user’s information to easily submit to. That way, users won’t have to type in their information again.

Using Facebook ads can be done for all types of promotions, so there really isn’t any reason why you wouldn’t want to give it a try. You can spend as much as you want, for however long you want! It’s a really flexible and simple way to get people to see your business!