Since social media is so new to many, there are some businesses who don’t realize it’s worth. Many still believe that it is utilized only by younger people. Social media should be considered part of your online marketing strategy, and there are too many instances where I see social media given to an intern at a company, when it should be given to a person who will take the time to learn the business as a full time employee.
Social media is more than just sending out tweets, updates on a Facebook page, videos on a YouTube channel… you know what I mean. It is all about letting your customers and potential customers know more about your company and how you can help them.
Being Helpful and Sharing Knowledge
Companies can utilize social media to connect with their targeted audience because they are already there. While it is important to let your audience know what is going on at your company, you should also participate in the conversation. You can also connect with your audience by searching for hashtags relevant to your business and interact with them. They may not even be aware with your company and may look into you further – resulting in becoming a customer.
Social media is a way to connect with your audience. You can create great connections, which can benefit your business. You definitely want to send the right message and make sure you are representing your business the same way you convey it on your own website.
SEO has changed a lot over the years and in the most basic way to understand is – if you have relevant content that relates to what you do and is updated on a regular basis, as well as interaction to that content, your site will be found in the search engines. Of course there are many factors and technical things you have to do but that is pretty much the gist of SEO. Social media is a huge factor in how well your site ranks within search engine results. That is why it is so important to incorporate social media into your marketing strategy!
Relevant content is important, don’t overlook it!
SEO is based on a lot of different factors, but the main one is producing content that is relevant to your website. If your website is a home health care agency, then you want to make sure that you write content relevant to that topic. Think about when someone is typing a search query in Google…
People usually search in a way where they are either asking a question, trying to find the correct URL for a company or searching for a specific place in a specific area.
- Your content should answer any questions your target audience might have.
- Your content should also note your location if you are a business where people can visit.
- Your content should definitely mention your company name.
How does social media impact SEO efforts?
Social media sites are always being looked at by the search engines because of the constant updates, popularity of the social media site and also because they are linked by thousands and thousands (and probably more) of other websites. Since they are being looked at often, you should have your content linked from those social media sites. The more shares and interaction your content gets, the more the search engines notice and rank that content higher over the content you are competing against.
One site in particular that comes to mind is Google+. Yes, Google+ is considered social media and is fairly new compared to Facebook and Twitter. For businesses, Google+ is a must because you build that presence on Google and also, as you are updating your Google+ page, you have potential for your content being highly ranked.
If you have any kind of blog or business, make sure your social media is on point because you definitely will boost your SEO that way!
If you are a brand or individual who is looking to increase their Twitter follower count, the first thing you must really do is ask yourself why? Why do you want more followers? Are you a brand that is trying to spread the word about your business? That’s a valid enough reason to want to increase your Twitter follower count. Are you an individual who works in a specific industry and want to connect with more likeminded people? That’s a valid enough reason to want more followers too.
Quality vs Quantity
Quality is more important than quantity in the social media world. Twitter is an interactive community, which means you have to give to get. No one really cares if you have a ton of followers. Sure, it may look good to see your follower count high and all, but if no one is interacting with you, it really makes no difference because your message will most likely not get shared with others.
How to get more Twitter followers
The best way to get more Twitter followers is to follow other people who you can relate to. If you’re a food blogger, follow some other food bloggers. Interact with their tweets, whether it be by marking them as a Favorite or respond to their tweet. When you get a tweet back from someone it starts a conversation and can eventually lead to them following you back.
Some other ways to increase your Twitter follower count:
Make sure you have a photo of yourself – no one really follows those with the default egg photo!
Fill out your bio – Add hashtags to common keywords that describe you so you’ll be found when others search for those hashtags. Make your bio interesting too!
Share and create content – tweet out links to content that you enjoyed reading or have created that you believe your followers would like too. They could end up sharing it with their followers resulting in giving you credit – which may lead to a new follower for you. Tweet out content that you enjoyed reading by those who don’t follow you yet – they may respond back and even follow you back.
Keep your Twitter feed up to date – Don’t stop tweeting. That doesn’t mean you’re constantly on Twitter, but make sure you’re tweeting at least a few times a day. If you’re not able to tweet, schedule out some tweets using Hootsuite or Buffer. I personally like Buffer because you can add tweets to schedule in advance and Buffer will automatically put a time to send it out for you.
Try doing these things and see if you gain some new followers! Just remember your goal for wanting more Twitter followers and keep interacting. It can be a lot of work to tweet, but it’s worth it in the end.