More than one billion people are actively using Facebook. That’s quite a lot of people, right?
There are many reasons why people use Facebook. These reasons include:
- Keeping in touch with friends and family
- Reading news, articles and blogs
- Following businesses they love
It’s a lot more sophisticated from its beginnings, when only college users were just poking each other and posting updates about what they were thinking.
Knowing there are that many people actively using Facebook, there is a place for your business to be seen and heard. A business is able to have a Facebook page where they can share information about their business, post photos and updates. Only those who follow the page are only able to see these updates in their feed. How can you get more people to notice your page?
The best way to do this is through Facebook advertising.
While there are many layers to use Facebook advertising, this post is about why you would want to get started using Facebook ads for your business.
Reason #1 – You can reach a specific audience to get the best targeted visibility.
How? Basically, Facebook allows you to target by area, interest, gender, and age. You’re able to reach people who like similar pages that are similar to your business. That is the best way think about who you can target to your ad.
Reason #2 – Through Facebook ads, it won’t get lost in the newsfeed as your posts can.
Since you are paying to get more visibility, your ad, is shown in the form of a post. The best way to leverage this is to have eye catching graphics and copy. It is also good to create a few different variations of your ad to see which ad resonates better with your audience.
Reason #3 – You can reach people on your email list on Facebook.
If you have an email list, you are able to upload that list onto Facebook and create a custom audience, where you can target those who have a Facebook account. That way, they already know about your business, and are more likely to be interested in what you are offering, or what you have to say.
Reason #4 – User information Facebook has can be used to your advantage.
By creating a Lead Ad, you can promote acquisitions to your email list, or an offer you are providing. Once they click on the ad, it will take the user to a pre-populated form with the user’s information to easily submit to. That way, users won’t have to type in their information again.
Using Facebook ads can be done for all types of promotions, so there really isn’t any reason why you wouldn’t want to give it a try. You can spend as much as you want, for however long you want! It’s a really flexible and simple way to get people to see your business!