Social media is always changing and improving, which is why it is important to make sure you are constantly keeping up with any new features or changes happening on the platforms we are using to promote our business. By knowing these things, you can figure out how you can use them to promote your business on social media!
Here are some interesting features that are happening on Facebook and Instagram!
Managing Facebook, Instagram and Messenger in One Place
Facebook has made it easier to manage your business page in one place. You will be able to manage your page content, Instagram and Messenger in one app, eliminating having to go back and forth to each individual app. You will be able to respond to comments on posts, reviews, messages and Instagram comments by going tapping on the content you want to answer.
The messenger feature also provides you with the ability to view a user’s public profile that you are communicating with, along with any previous interactions with them. Pretty useful, I think!
The Ability To Shop From An Instagram Post
Instagram is a great place to share photos to friends and family, but businesses can use Instagram to promote their products. Since there are no links within an Instagram post, we often have to rely on either using ads or direct a user to click on a profile link. Instagram has been testing this ‘shoppable’ feature on select brands like Kate Spade, Jack Threads and Warby Parker.
Basically you’ll be able to click on a product on Instagram, learn a bit more about it before going to the e-commerce site to purchase.
From the Instagram Business blog – “Knowing that Instagrammers are open to discovery on the platform, and that people take time to better understand the products they’re interested in, this test gives our community valuable steps along their shopping journey before they make a purchase.”
This feature will open up so much more opportunity to businesses as they can highlight their products in a more strategic way.
So what do you think about these new features on Facebook and Instagram? How do you think using these for your business could help?