4 Tools That Create Quality Social Media Images Fast

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Creating graphics to promote your content on your blog or website has now become part of the process. When writing your content, whether it be a blog post or graphic to engage your audience, you always have to think about how you can stand out in the sea of posts in your audience’s news feed.

You really cannot just post your content on platforms like Twitter or Facebook without including an image. This especially holds true on the social platform Pinterest, which is another great way to get traffic to your blog or website.

Enter what is called social media images!

These images help your content stand out and is a huge driver to getting someone interested in clicking and learning more about the content. The problem that a lot of content creators have is designing these graphics. Since we are all not graphic designers, there are ways to create these social media images without having to be a designer that uses programs like Photoshop. The best part is that they are easy to use, so you can quickly get your blog post out in the open.

Canva – Great for Creating New Social Media Graphics Easily

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Canva has become a great tool for me, because it is just so easy! Before Canva, I used Photoshop, and it took me a while to edit an image, only because the program eats up a lot of space and my computer is older. With Canva, I can bring all of my designs into the web based application and do all my edits in there very easily.

Canva even provides you with the sizes that would be best to use on Facebook, Twitter, Instagram and Pinterest. Canva in my opinion is my top pick just because you can do a lot more than just social media images, and the options for fonts, colors and photos are just so great. It really  can make your social media images look classy or fun.

PicMonkey – Great for Editing Your Photos on the Web

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I personally haven’t played much in PicMonkey, but it is a great alternative to Photoshop, if you aren’t familiar with it at all. It is very user friendly, and you can brighten, sharpen, crop, add filters and even add little graphics into your photos. This is definitely a tool I can see myself using to play around with photos I take to enhance them even more!

Over – Easy To Use App For Editing Photos On The Go

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Over is an app that you can download on your iPhone or Android. You can add text over your existing photos to create quote images for Instagram, Twitter or Facebook. I have even used it to create thumbnails on my YouTube videos! It is simple to use, and as someone who has no patience for complicated apps, this is definitely a user friendly interface, so it is easy to get the hang of it fast.

Wordswag – Easy To Use App For Creating Quote or Word Heavy Graphics

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Wordswag is another app you can download on the iPhone and Android. It is mainly used to overlay text over images. This is a great app for creating quote images and photos with captions on top of it. You can easily become inspired and even use a quote they provide and make it your own! You can quickly create an image you can share on Instagram, Facebook, Twitter and Pinterest, quickly and it looks pretty too!

Have you used these tools? If so, what do you think of them? If you’ve never used any of these tools, which of the 4 stand out to you? I’d love to see what you’ve created if you do try one of these tools!

4 Tools That Create Quality Social Media Images Fast

 

Figuring Out The Best Social Media Platform To Focus On

Figuring Out The Best Social Media Platforms To Focus On

As a business, being on social media is so important, as a lot of your potential customers or clients are on the internet every single day looking for ways to make their business or lives better!

There are many social media platforms out there, and it could be overwhelming to be on all of them. That is why it is best to focus time on the best social media platform to focus on first.

Once you figure out the platform you want to focus time on, you can work on creating content there and figure out the best ways to optimize your profile!

The Platform You Choose May Depend On Your Type of Business

Based on your business, figure out which platform would be the best in promoting your business. Here are a few suggestions.

  • If you are a restaurant, it would benefit being on a social media platform that allows you to post photos and add updates.
  • If you’re a service based business, it may be best to be on a platform where you can easily network with potential customers.
  • If you’re a creative based business, it may be best to be on a platform where you are able to post photos of your projects.

What Are The Most Popular Social Media Platforms?

  • Instagram is best for businesses who want to show photos of inside their businesses and what they physically offer.
  • Facebook is best for businesses who have a lot to say and show. Facebook allows you to post photos, videos and post updates.
  • Twitter is best for businesses who have a lot to say on their website (and will link to), as well as post short videos and photos.
  • LinkedIn is best for businesses who want to directly contact and network with potential customers.

How To Choose The Best Social Media Platform

It may be overwhelming to have a profile on all the popular platforms, so it is best to pick the platform that you feel most comfortable with first. Once you figure that out, you can then really figure out how to best optimize your time using that platform.

Creating Your Social Media Plan

Having a plan for social media is so important, as it helps you keep organized. You will want to lay out your content based on your service offerings and the actual content you have available relating to your business. Creating this plan in advance will help you figure out when to post this content and make sure you are doing it consistently.

What social media platform do you enjoy using at the moment, and what platform do you find interesting but haven’t fully explored yet?

The Importance of Optimizing Your Social Media Profiles

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Having an optimized presence on social media is so important as a business owner. The worst thing a potential customer can do is find your business on either Facebook, Instagram or Twitter and see you haven’t posted in a long time. This tells them that the business has a poor presence online, which for most users that are savvy internet users can make or break their decision to use that business for their services. That is why having an optimized social media presence is so important!

Here are 3 things to keep in mind when it comes to optimizing your social media profiles.

Know Your Target Audience

It all comes down to who you are targeting your services to and knowing where they go to get their information. If you know that your target audience is a 25 year old, they are likely social media savvy. They are likely to use Facebook, Instagram, Twitter or Yelp (if you’re a brick and mortar business) to get more information on your business. You want to make sure that you update often, and are responsive to questions they ask on your social media profiles.

Make Yourself Super Easy To Contact

Majority of people who have and use a smartphone will typically have access to their email and use social media apps. The idea of being able to send a quick question via email or through Facebook is appealing because they can get answers right away through their phone. The best platforms to answer customers (or potential customers) are Twitter and Facebook. More and more businesses are even using Facebook messenger to communicate with people about their businesses.

Keeping Your Profiles Up To Date

As a business, having an active social media presence matters a lot to your audience. It is a way to constantly keep your business top of mind. You can do this by posting updates about your business, create interesting and useful blog posts, and questions to keep your audience engaged in conversation. Having a content schedule for your social media profiles is a great way to make sure you are keeping your accounts top of mind and up to date for your customers/potential customers.

Making sure your social media presence is optimized will not only show you are active on social media, but you are willing to be helpful to your audience in a timely manner.

How is your social media presence? Do you believe that it needs more love and attention? Or do you think you have a good handle on it?