Are You Utilizing Yelp For Your Business?

yelp-for-businessOkay, so I fear the dentist, big time. I have had my share of SO many dental problems that I’ve become obsessed with taking care of my teeth. The worst thing I’ve experienced in my life are the dreaded root canals – and I’ve had them done a handful of times… and it is not fun at all. Thinking about it makes me want to cry not only because of the pain but my wallet cries too. Root canals are NOT cheap. For some reason, my back molar has been feeling sensitive lately and I have even turned to oil pulling, taking supplements and eating a more paleo-ish diet because believe it or not, dental health and what you eat go hand in hand. I did not know this and now I am on a mission to eat better because of this.

Anyway, I’ve been looking for a new dentist to go to because the one I have been going to has been less than helpful. At my last cleaning she saw my x-rays and immediately told me I needed a root canal and there wasn’t anything I could do to lessen the sensitivity. When I called to make an appointment I was told she would call me back, and never did. Her office is far from where I live now and I am looking for a dentist with a more holistic approach. So of course, I turned to a Google search to find a new dentist.

I noticed the one I found had a Yelp business profile with some reviews. Based on the positive reviews this dentist got led me to call and make an appointment to get a second opinion. Either way, I just need to deal with this and hope that going forward I won’t have any more dental issues.

This whole experience made me realize something though – when you’re a business it is vital to have a way for people to vouch for your services. This is especially true when you’re in the medical field, but it also applies to all businesses as well. Good reviews lead to more business and optimizing your presence to highlight that is essential.

Here are some useful tips for using Yelp for your business

yelp-buttonMake sure you have a Yelp profile. Yelp is free to join and create a profile. You may find your business is already on Yelp. Make sure to claim it if it already exists.

Make sure your profile is up to date. There’s nothing like a profile that looks abandoned, or has wrong information. Yelp is a highly ranked website so you have to make sure the info on your profile matches your website’s. Gotta keep it consistent!

Encourage Yelp reviews. If you’re a business, make it known to your customers that you’re on Yelp. Put up a small sign on the door or at an area where people will definitely see it. Some businesses like Corner Bakery Cafe encourage users to check into their restaurant in exchange for a small free gift. On the Yelp iPhone app for checking into Corner Bakery Cafe (a place I love to eat at) you can get a free cookie. I’m surprised I haven’t used this yet! Their Monster Cookie is the bomb! It’s a fun way to say thanks to Yelp users!

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Comment on Yelp reviews left on your business page. Address any reviews that had a negative experience. This shows you are listening and willing to make their experience better.

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Yelp is one of those social media sites where you can really have fun – especially if you LOVE going out to eat. I find it a great resource for finding new places to check out, so if you are a business you not only have to have your own website but a Yelp presence as well!