Facebook Pages Manager Updates & Shopping On Instagram

Facebook Pages Manager and Shoppable Instagram

Social media is always changing and improving, which is why it is important to make sure you are constantly keeping up with any new features or changes happening on the platforms we are using to promote our business. By knowing these things, you can figure out how you can use them to promote your business on social media!

Here are some interesting features that are happening on Facebook and Instagram!

 

Managing Facebook, Instagram and Messenger in One Place

Facebook has made it easier to manage your business page in one place. You will be able to manage your page content, Instagram and Messenger in one app, eliminating having to go back and forth to each individual app. You will be able to respond to comments on posts, reviews, messages and Instagram comments by going tapping on the content you want to answer.

The messenger feature also provides you with the ability to view a user’s public profile that you are communicating with, along with any previous interactions with them. Pretty useful, I think!

Facebook Page Manager Update

The Ability To Shop From An Instagram Post

Instagram is a great place to share photos to friends and family, but businesses can use Instagram to promote their products. Since there are no links within an Instagram post, we often have to rely on either using ads or direct a user to click on a profile link. Instagram has been testing this ‘shoppable’ feature on select brands like Kate Spade, Jack Threads and Warby Parker.

Basically you’ll be able to click on a product on Instagram, learn a bit more about it before going to the e-commerce site to purchase.

From the Instagram Business blog – “Knowing that Instagrammers are open to discovery on the platform, and that people take time to better understand the products they’re interested in, this test gives our community valuable steps along their shopping journey before they make a purchase.”

This feature will open up so much more opportunity to businesses as they can highlight their products in a more strategic way.

Shopping on Instagram

So what do you think about these new features on Facebook and Instagram? How do you think using these for your business could help?

4 Tools That Create Quality Social Media Images Fast

4-tools-that-create-quality

Creating graphics to promote your content on your blog or website has now become part of the process. When writing your content, whether it be a blog post or graphic to engage your audience, you always have to think about how you can stand out in the sea of posts in your audience’s news feed.

You really cannot just post your content on platforms like Twitter or Facebook without including an image. This especially holds true on the social platform Pinterest, which is another great way to get traffic to your blog or website.

Enter what is called social media images!

These images help your content stand out and is a huge driver to getting someone interested in clicking and learning more about the content. The problem that a lot of content creators have is designing these graphics. Since we are all not graphic designers, there are ways to create these social media images without having to be a designer that uses programs like Photoshop. The best part is that they are easy to use, so you can quickly get your blog post out in the open.

Canva – Great for Creating New Social Media Graphics Easily

canva-example

Canva has become a great tool for me, because it is just so easy! Before Canva, I used Photoshop, and it took me a while to edit an image, only because the program eats up a lot of space and my computer is older. With Canva, I can bring all of my designs into the web based application and do all my edits in there very easily.

Canva even provides you with the sizes that would be best to use on Facebook, Twitter, Instagram and Pinterest. Canva in my opinion is my top pick just because you can do a lot more than just social media images, and the options for fonts, colors and photos are just so great. It really  can make your social media images look classy or fun.

PicMonkey – Great for Editing Your Photos on the Web

picmonkey-example

I personally haven’t played much in PicMonkey, but it is a great alternative to Photoshop, if you aren’t familiar with it at all. It is very user friendly, and you can brighten, sharpen, crop, add filters and even add little graphics into your photos. This is definitely a tool I can see myself using to play around with photos I take to enhance them even more!

Over – Easy To Use App For Editing Photos On The Go

over-example

Over is an app that you can download on your iPhone or Android. You can add text over your existing photos to create quote images for Instagram, Twitter or Facebook. I have even used it to create thumbnails on my YouTube videos! It is simple to use, and as someone who has no patience for complicated apps, this is definitely a user friendly interface, so it is easy to get the hang of it fast.

Wordswag – Easy To Use App For Creating Quote or Word Heavy Graphics

word swag example

Wordswag is another app you can download on the iPhone and Android. It is mainly used to overlay text over images. This is a great app for creating quote images and photos with captions on top of it. You can easily become inspired and even use a quote they provide and make it your own! You can quickly create an image you can share on Instagram, Facebook, Twitter and Pinterest, quickly and it looks pretty too!

Have you used these tools? If so, what do you think of them? If you’ve never used any of these tools, which of the 4 stand out to you? I’d love to see what you’ve created if you do try one of these tools!

4 Tools That Create Quality Social Media Images Fast