Many of us use Twitter, and use it for many different purposes. For most professionals and companies, Twitter is a way to get your expertise and word out about what you do. Many times I see companies who aren’t sure how to use Twitter effectively, which can put them at a disadvantage, especially if they are trying to increase brand awareness.
Here are 4 effective ways that you can use Twitter to bring brand awareness, whether you’re an individual or a business.
1. Sharing your expertise
Twitter is a great place to share your expertise. Even if you don’t have a website (yet) you can reach people through Twitter updates. The best way to show up and be seen is by using hashtags. So if you’re a paleo blogger or expert you definitely want to include the #paleo hashtag to your tweets because there is a chance you will get noticed this way. By sharing your expertise, you bring awareness to your brand and can become the go to place for all things [whatever your subject of expertise] is.
2. Sharing other people’s content similar to your subject of expertise or interests
Why would you want to share other people’s content on your own Twitter feed? You have to give to get! Sharing other people’s content is a great way to share similar content to yours to your followers. Also, when you share others’ content you should give them credit by mentioning their Twitter username. That way they can notice you and possibly follow back too! It’s always good to have more followers, especially if they are influential to you.
3. Interacting with other people’s Twitter posts
Twitter isn’t fun unless you are engaging in conversations. When you interact with other people’s Twitter posts, you engage conversation. A great way to interact via Twitter is through Twitter chats. There are many Twitter chats to participate in and you definitely gain insight on the topic you are participating in, and even meet some other likeminded people in the process. I’ve participated in Twitter chats in the past and found some great people to follow, as well as others following me back. I even won a book in one of the Twitter chats I participated in. Using Tweetchat is an easy way to follow a Twitter chat.
4. Creating lists
Creating lists make you more effective on Twitter because you can segment these lists. You can have a Twitter list called “Online Marketing Blogs” and check this list for new blog posts to check out. You can have a list of all the influential people you are following. Or you can have a list of a group of people that are part of a networking group. By creating lists you make sure you are seeing updates of that specific type of content or group of people, that you may have missed otherwise since Twitter moves so quickly, you may miss an important update.
So now you can be more effective on Twitter! What will you do different today?
Since social media is so new to many, there are some businesses who don’t realize it’s worth. Many still believe that it is utilized only by younger people. Social media should be considered part of your online marketing strategy, and there are too many instances where I see social media given to an intern at a company, when it should be given to a person who will take the time to learn the business as a full time employee.
Social media is more than just sending out tweets, updates on a Facebook page, videos on a YouTube channel… you know what I mean. It is all about letting your customers and potential customers know more about your company and how you can help them.
Being Helpful and Sharing Knowledge
Companies can utilize social media to connect with their targeted audience because they are already there. While it is important to let your audience know what is going on at your company, you should also participate in the conversation. You can also connect with your audience by searching for hashtags relevant to your business and interact with them. They may not even be aware with your company and may look into you further – resulting in becoming a customer.
Social media is a way to connect with your audience. You can create great connections, which can benefit your business. You definitely want to send the right message and make sure you are representing your business the same way you convey it on your own website.
SEO has changed a lot over the years and in the most basic way to understand is – if you have relevant content that relates to what you do and is updated on a regular basis, as well as interaction to that content, your site will be found in the search engines. Of course there are many factors and technical things you have to do but that is pretty much the gist of SEO. Social media is a huge factor in how well your site ranks within search engine results. That is why it is so important to incorporate social media into your marketing strategy!
Relevant content is important, don’t overlook it!
SEO is based on a lot of different factors, but the main one is producing content that is relevant to your website. If your website is a home health care agency, then you want to make sure that you write content relevant to that topic. Think about when someone is typing a search query in Google…
People usually search in a way where they are either asking a question, trying to find the correct URL for a company or searching for a specific place in a specific area.
- Your content should answer any questions your target audience might have.
- Your content should also note your location if you are a business where people can visit.
- Your content should definitely mention your company name.
How does social media impact SEO efforts?
Social media sites are always being looked at by the search engines because of the constant updates, popularity of the social media site and also because they are linked by thousands and thousands (and probably more) of other websites. Since they are being looked at often, you should have your content linked from those social media sites. The more shares and interaction your content gets, the more the search engines notice and rank that content higher over the content you are competing against.
One site in particular that comes to mind is Google+. Yes, Google+ is considered social media and is fairly new compared to Facebook and Twitter. For businesses, Google+ is a must because you build that presence on Google and also, as you are updating your Google+ page, you have potential for your content being highly ranked.
If you have any kind of blog or business, make sure your social media is on point because you definitely will boost your SEO that way!