Many of us use Twitter, and use it for many different purposes. For most professionals and companies, Twitter is a way to get your expertise and word out about what you do. Many times I see companies who aren’t sure how to use Twitter effectively, which can put them at a disadvantage, especially if they are trying to increase brand awareness.
Here are 4 effective ways that you can use Twitter to bring brand awareness, whether you’re an individual or a business.
1. Sharing your expertise
Twitter is a great place to share your expertise. Even if you don’t have a website (yet) you can reach people through Twitter updates. The best way to show up and be seen is by using hashtags. So if you’re a paleo blogger or expert you definitely want to include the #paleo hashtag to your tweets because there is a chance you will get noticed this way. By sharing your expertise, you bring awareness to your brand and can become the go to place for all things [whatever your subject of expertise] is.
2. Sharing other people’s content similar to your subject of expertise or interests
Why would you want to share other people’s content on your own Twitter feed? You have to give to get! Sharing other people’s content is a great way to share similar content to yours to your followers. Also, when you share others’ content you should give them credit by mentioning their Twitter username. That way they can notice you and possibly follow back too! It’s always good to have more followers, especially if they are influential to you.
3. Interacting with other people’s Twitter posts
Twitter isn’t fun unless you are engaging in conversations. When you interact with other people’s Twitter posts, you engage conversation. A great way to interact via Twitter is through Twitter chats. There are many Twitter chats to participate in and you definitely gain insight on the topic you are participating in, and even meet some other likeminded people in the process. I’ve participated in Twitter chats in the past and found some great people to follow, as well as others following me back. I even won a book in one of the Twitter chats I participated in. Using Tweetchat is an easy way to follow a Twitter chat.
4. Creating lists
Creating lists make you more effective on Twitter because you can segment these lists. You can have a Twitter list called “Online Marketing Blogs” and check this list for new blog posts to check out. You can have a list of all the influential people you are following. Or you can have a list of a group of people that are part of a networking group. By creating lists you make sure you are seeing updates of that specific type of content or group of people, that you may have missed otherwise since Twitter moves so quickly, you may miss an important update.
So now you can be more effective on Twitter! What will you do different today?