SEO has changed a lot over the years and in the most basic way to understand is – if you have relevant content that relates to what you do and is updated on a regular basis, as well as interaction to that content, your site will be found in the search engines. Of course there are many factors and technical things you have to do but that is pretty much the gist of SEO. Social media is a huge factor in how well your site ranks within search engine results. That is why it is so important to incorporate social media into your marketing strategy!
Relevant content is important, don’t overlook it!
SEO is based on a lot of different factors, but the main one is producing content that is relevant to your website. If your website is a home health care agency, then you want to make sure that you write content relevant to that topic. Think about when someone is typing a search query in Google…
People usually search in a way where they are either asking a question, trying to find the correct URL for a company or searching for a specific place in a specific area.
- Your content should answer any questions your target audience might have.
- Your content should also note your location if you are a business where people can visit.
- Your content should definitely mention your company name.
How does social media impact SEO efforts?
Social media sites are always being looked at by the search engines because of the constant updates, popularity of the social media site and also because they are linked by thousands and thousands (and probably more) of other websites. Since they are being looked at often, you should have your content linked from those social media sites. The more shares and interaction your content gets, the more the search engines notice and rank that content higher over the content you are competing against.
One site in particular that comes to mind is Google+. Yes, Google+ is considered social media and is fairly new compared to Facebook and Twitter. For businesses, Google+ is a must because you build that presence on Google and also, as you are updating your Google+ page, you have potential for your content being highly ranked.
If you have any kind of blog or business, make sure your social media is on point because you definitely will boost your SEO that way!