Pinterest is really the best way to get your blog content out into the blog universe. Many users turn to Pinterest to search for specific things – whether it is a DIY project, how to grow their Instagram account, how to blog or even find a new recipe to try. Google search kind of takes a back seat when it comes to searching to Pinterest power users!
You can create your own boards and pin content to them, but to even get more promotion to your blog posts, joining group Pinterest boards can give your content that extra boost, and more exposure to being seen by more people!
What Are Pinterest Group Boards?
Pinterest group boards are board that a group of people contribute to. They are usually about a specific topic, so if you have content within that topic, you could Pin your content to that board. Group boards are created by a user, and that user would invite others to the board either by email address, or if they follow that person, they can add them that way.
Where Can I Find Pinterest Group Boards?
There are a few ways to find Pinterest group boards. You can check out a site called PinGroupie, which lists many Pinterest group boards by category. You are able to see how to join, and also, search group boards by category. In my experience, PinGroupie is a great way to find boards, but most boards don’t disclose how to join them. Typically, you will have to go to the board and see what the rules are in order to join.
Another way to find Pinterest group boards are through groups on Facebook. These Facebook groups have members post about their group boards within the group threads, and you can let the group board creator know you want to join their group. In my experience, this is an easier way to join groups rather than just emailing that user. Sometimes the emailing method doesn’t always work, and sometimes you never hear from them.
How To Leverage Pinterest Group Boards To Promote Your Blog
Stick to a pinning schedule. Every time you post a new post, create a pinnable image and optimized text. That way your pin will be ready for re-pinning with minimal effort. You can also list all of your blog posts in a spreadsheet and track that way.
If you’re new to all of this, you can start by making sure all of your pins are optimized for easy pinning for yourself and for anyone else who want to pin your content. Always make it easier for others – it will benefit you if someone happens to find your pin through a search!
Tools like Tailwind and Boardbooster make pinning to those group boards so easy. It saves a lot of time going to each board and pinning them that way.