4 Reasons Why You Should Use Facebook Ads To Promote Your Business

4 Reasons Why You Should Use Facebook Ads To Promote Your Business

More than one billion people are actively using Facebook. That’s quite a lot of people, right?

There are many reasons why people use Facebook. These reasons include:

  • Keeping in touch with friends and family
  • Reading news, articles and blogs
  • Following businesses they love

It’s a lot more sophisticated from its beginnings, when only college users were just poking each other and posting updates about what they were thinking.

Knowing there are that many people actively using Facebook, there is a place for your business to be seen and heard. A business is able to have a Facebook page where they can share information about their business, post photos and updates. Only those who follow the page are only able to see these updates in their feed. How can you get more people to notice your page?

The best way to do this is through Facebook advertising.

While there are many layers to use Facebook advertising, this post is about why you would want to get started using Facebook ads for your business.

Reason #1 – You can reach a specific audience to get the best targeted visibility.

How? Basically, Facebook allows you to target by area, interest, gender, and age. You’re able to reach people who like similar pages that are similar to your business. That is the best way think about who you can target to your ad.

Reason #2 – Through Facebook ads, it won’t get lost in the newsfeed as your posts can.

Since you are paying to get more visibility, your ad, is shown in the form of a post. The best way to leverage this is to have eye catching graphics and copy. It is also good to create a few different variations of your ad to see which ad resonates better with your audience.

Reason #3 – You can reach people on your email list on Facebook.

If you have an email list, you are able to upload that list onto Facebook and create a custom audience, where you can target those who have a Facebook account. That way, they already know about your business, and are more likely to be interested in what you are offering, or what you have to say.

Reason #4 – User information Facebook has can be used to your advantage.

By creating a Lead Ad, you can promote acquisitions to your email list, or an offer you are providing. Once they click on the ad, it will take the user to a pre-populated form with the user’s information to easily submit to. That way, users won’t have to type in their information again.

Using Facebook ads can be done for all types of promotions, so there really isn’t any reason why you wouldn’t want to give it a try. You can spend as much as you want, for however long you want! It’s a really flexible and simple way to get people to see your business!


How To Be More Effective On Pinterest

Being More Effective on PinterestWhether you are an individual or business – you can benefit from using Pinterest. When I first signed up for Pinterest I was kind of confused, but it was at a time where the site was fairly new. I always forgot to Pin sites I wanted to add to my relevant boards. But fast forward a year later, I can’t imagine NOT using Pinterest. It’s my online board of reference for all sorts of things – recipes, inspiring quotes, DIY projects and things I can do with my kids. Why would you want a presence on Pinterest? It’s simple – to get your content out to the masses. Many people use Pinterest – even my mom uses Pinterest! and adding your content here can be to your benefit.

Use Pinterest to Promote Your Content

You can pretty much create a Pinterest board for anything. At first I used Pinterest for inspiration, but now I’m using it to promote my own content on relevant boards I’ve created. Make sure you fill in the Description area with relevant keywords because that’s how you’ll get found! On your website, make sure you have a way for people to easily add your content onto their Pinterest board.

Collaborate on Content with Others

If you’re on a team at work or have a group of friends, using Pinterest is great for collaborating ideas. I personally used Pinterest to plan my baby shower with my mom and sister. We added pins to the board of ideas for decorating, food and games. It definitely was a great way to show each other ideas and easy to access since we all had Pinterest accounts.

Create Captivating Images for your Content

Having really great imagery for your content makes your content more “pinnable.” It also makes your content appealing for others on Pinterest to check the content out and re-pin it on their own board. When you create images, always include your website URL, which will brand that image to your website or blog.

Pinterest can be quite addicting once you get the hang of it. Why not maximize your time effectively? Let’s follow each other’s boards! You can never follow too many people – you never know what you will inspire you.

Are You Utilizing Yelp For Your Business?

yelp-for-businessOkay, so I fear the dentist, big time. I have had my share of SO many dental problems that I’ve become obsessed with taking care of my teeth. The worst thing I’ve experienced in my life are the dreaded root canals – and I’ve had them done a handful of times… and it is not fun at all. Thinking about it makes me want to cry not only because of the pain but my wallet cries too. Root canals are NOT cheap. For some reason, my back molar has been feeling sensitive lately and I have even turned to oil pulling, taking supplements and eating a more paleo-ish diet because believe it or not, dental health and what you eat go hand in hand. I did not know this and now I am on a mission to eat better because of this.

Anyway, I’ve been looking for a new dentist to go to because the one I have been going to has been less than helpful. At my last cleaning she saw my x-rays and immediately told me I needed a root canal and there wasn’t anything I could do to lessen the sensitivity. When I called to make an appointment I was told she would call me back, and never did. Her office is far from where I live now and I am looking for a dentist with a more holistic approach. So of course, I turned to a Google search to find a new dentist.

I noticed the one I found had a Yelp business profile with some reviews. Based on the positive reviews this dentist got led me to call and make an appointment to get a second opinion. Either way, I just need to deal with this and hope that going forward I won’t have any more dental issues.

This whole experience made me realize something though – when you’re a business it is vital to have a way for people to vouch for your services. This is especially true when you’re in the medical field, but it also applies to all businesses as well. Good reviews lead to more business and optimizing your presence to highlight that is essential.

Here are some useful tips for using Yelp for your business

yelp-buttonMake sure you have a Yelp profile. Yelp is free to join and create a profile. You may find your business is already on Yelp. Make sure to claim it if it already exists.

Make sure your profile is up to date. There’s nothing like a profile that looks abandoned, or has wrong information. Yelp is a highly ranked website so you have to make sure the info on your profile matches your website’s. Gotta keep it consistent!

Encourage Yelp reviews. If you’re a business, make it known to your customers that you’re on Yelp. Put up a small sign on the door or at an area where people will definitely see it. Some businesses like Corner Bakery Cafe encourage users to check into their restaurant in exchange for a small free gift. On the Yelp iPhone app for checking into Corner Bakery Cafe (a place I love to eat at) you can get a free cookie. I’m surprised I haven’t used this yet! Their Monster Cookie is the bomb! It’s a fun way to say thanks to Yelp users!


Comment on Yelp reviews left on your business page. Address any reviews that had a negative experience. This shows you are listening and willing to make their experience better.

Yelp is one of those social media sites where you can really have fun – especially if you LOVE going out to eat. I find it a great resource for finding new places to check out, so if you are a business you not only have to have your own website but a Yelp presence as well!